Every trending search in twenty countries over the last week, resolved to the thing behind it and matched across languages. Trends keep their identity from day to day, so you can see where one started, where it is still alive, and where it has already burned out.
Non-scheduled trends whose first appearance anywhere is younger than half a day. Participatory ones are outlined in red; a dark country pill means it started in a lead market. This is the panel that fires first.
One row per trend, one column per country grouped by region. The number in a cell is how long after the origin that country picked it up. Solid cells are still trending, dashed and pale cells have faded, the ringed cell is the origin, and a green dot marks a pickup in the last 12 hours.
Days since each trend first appeared anywhere, for the highest-scoring trends in the current filter. The dark dot is the origin country, filled dots are still alive, hollow dots have faded, a green ring is a pickup in the last 12 hours.
Share of a country's trending items over the week by topic. Read down a column for a market's character, across a row for where a topic dominates.
Connectedness is the share of a market's organic trends that also trended elsewhere. First-mover counts the cross-border organic trends this market picked up before anyone else.
Trends where the search keywords show people asking how to do, make, or join it. Struck-through country pills have already faded there. Sorted by spread score.
Click a heading to sort. The spread score is reach × peak-volume tier × participation × velocity, discounted to a quarter for scheduled events such as matches and weather.